THE IDENTITY STORY
Identity eyewear is a new collection of business and luxury designer eyewear in classic and contemporary styles launching globally in 2026. Aesthetic eyewear, masterfully designed and made with a dedication to quality without sacrificing affordability.
Identity starts with you. Be yourself.
The Identity-eyewear collection has been inspired and curated by the collaboration of three passionate and experienced eyewear professionals who have worked together for many years; British retail specialist Kerry Pullin, Danish optometrist Lene Ringmann and Chinese optical entrepreneur Sunny Wang. Their ambition was to be able to offer great design and enhanced product quality at unbelievable prices, which we believe has been achieved with IDENTITY.
Confidence to be You.
The marriage of our core ambitions will allow you to be bold, to explore, and to portray your confidence in a range of mature and sophisticated colours. Made in premium Italian Mazzucchelli acetate with German OBE Prazision hinges you will know that you can be confident in yourself, whether its in a classic or contemporary design.
Confidence in Us.
Identity is made by one of China’s largest privately owned optical companies. Since its inception over 30 years ago the company has developed into an award winning and major supplier for leading global brands. The passion and optical craftsmanship has led the in-house design team to create a collection of new unique styles; either reimagining vintage styles as well as developing contemporary styles for everyone.
We hope that everyone wearing IDENTITY can have an extraordinary sense of confidence and Be Yourself.